We have a look at the 20  “Casual” brands all our readers should know. Their contribution to the world of fashion is pretty unique and they offer quality and styish products.

Some are British brands and some others are from Italy.

You can all check out the 10 Casual films all our readers should see.

You can also read Casuals: The Terrace Cult featuring exclusive interviews, videos and free digital music downloads



Throughout the key 80s casual era Ellesse captured the 80s zeitgeist with iconic ads, posters and calendars.



An iconic brand whent it comes to the casual subculture; the adidas trainers such as Gazelle, city series, etc.

Stone Island

Stone Island is an Italian Designer brand from Sportswear Company (SPW). The label was set as a secondary line or diffusion collection of his main C.P Company label. The brand specialized in surface treatment of fabrics and dyeing techniques. The brand has been popular among football fan ‘casuals’ in England and throughout the rest of Europe.



Fila was created in Biella, Piedmont, by the Fila brothers in 1909. It originally started by making clothing for the people of the Italian Alps.

The company's primary product was originally underwear, before moving into sportswear in the 1970s, initially with the endorsement of tennis player Björn Borg. The brand got more popular after moving into sportswear.


If you are lucky. The brown and blue Aquascutum check came to prominence in the 1970's and is now widely associated with the brand.

Henri Lloryd

Henri Lloyd is a British clothing manufacturer that specializes in sailing, yachting and golfing apparel. The brand was established in Manchester in 1963 and still headquartered there.

Paul and Shark

Paul and Shark is an Italian brand founded in 1921 in Varese Italy.

Sergio Tacchini


Sergio Tacchini is another iconic Italian brand worn by casuals throught the late 70s and 80s.


One of casuals favourites at the beginning of the 80s 83 / 84. The brand was founded by 21-year-old dress maker Thomas Burberry in 1856 and their first store was opened in 1891 in London.

C.P Company

C.P. Company began manufacturing Italian casual wear in 1975 with the idea of bringing traditional clothing elements back. The CP Company brand and its Mille Miglia became an icon in casual culture.

Pretty Green

The brand was set up by former Oasis and Beady Eyes frontman Liam Gallagher and has become an iconic British brand in the last few years since it was launched in 2009. Liam Gallagher himself said once: “My style comes from football and all that casual thing.”

Lyle and Scot

Popular across the UK especially with football fans during the eighties, Lyle and Scot has become a must-have label amongst trendy terrace casuals over the last few years. The Company was established in Scotalnd in 1874. You can find now their flagship store on Carnaby Street.


Founded in 1979 in London, United Kingdom by Jeremy Hackett. The Hackett polo shirt has been synonymous with Football Casual culture over the past few years. Shop HACKETT.


The brand was established as Waldie, Pringle & Wilson in the year 1815, and have spent the past 190 odd years developing one of Scotland's most iconic brands.Pringle was at the height of its popularity with the Football Casual scene back in the 70's and 80's ….

Fred Perry

The brand was born in the late 1940s, when former Austrian footballer Tibby Wegner approached three times Wimbledon champion Fred Perry with an idea. Their initial venture was the very first sweatband, which was quickly adopted by tennis players across the courts of Britain.In 1952 the pair launched what was to be Fred Perry's most famous garment: a slim fit cotton pique shirt with Laurel Wreath embroidery. Fred Perry became one of the most iconic British brands worn by mods and skinheads.

Peacefull Hooligan

As they wrote on their site: “Peaceful Hooligan was born from a desire to create the clothing those who founded the brand wanted to wear With their focus on quality rather than trends and fads, they built kit to survive the things they do, from misbehaving down the pub to following our colours around the country.

Weekend Offender

Set up in a small Welsh town outside Cardiff as a side project in 2004, Weekend Offender was the brainchild of Sam Jones and Rhydian Powell, and just under ten years later the pair continue to expand the brand from the label’s new flagship store in London’s Soho. No-nonsense, functional, bold; stylish, playful, assured – the clothes remain like the customers.
Across the UK – in the pubs, in the clubs and at the football – Weekend Offender has become a go-to brand for lads at the sharper end of the terrace, earning a priceless word-of-mouth reputation and exceeding sales nationwide.


J. Barbour & Sons Ltd. is an English luxury fashion brand founded by John Barbour in 1894, that designs, manufactures and markets weatherproofed outerwear, ready-to-wear, leather goods, shoes and accessories for men, women and children under the Barbour brand. Founded in South Shields, England.

Marshall Artist


Marshall Artist was born in London EC1 in 2001 and quickly became acknowledged as one of the UK's best loved emerging menswear brands. As they write on their site: “Their brand philosophy and core values have always been the same: To produce socially relevant menswear that is ultra wearable while showcasing their British eccentricities. As their business has evolved, so too has their aesthetical taste and this is very apparent throughout their collections. Their aim is to build a brand with longevity – In 20 year’s time Marshall Artist will still remain as a staple British Heritage Brand.”


MA.STRUM was founded in 2008. It is a menswear brand that specialisesin technical outerwear and apparel. Headquartered in Essex, England, the brand is led by owner and CEO Mr John Sharp.